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James H. Yates Promoted to Senior Vice President, Marketing & Economic Development at The New York Power Authority

Michael Saltzman

September 24, 2007 


WHITE PLAINS—James H. Yates of New York City has been named senior vice president of Marketing and Economic Development at the New York Power Authority (NYPA) after serving in various leadership roles in the marketing department.

“Jim has a keen understanding of our customers’ needs and has my full confidence as he takes over the leadership of this important function,” said Roger B. Kelley, NYPA president and chief executive officer. “He has done a terrific job with the many critical issues for which he has been responsible during his time at NYPA, and is well qualified to succeed in his new role.”

Yates, who has more than three decades of experience in the electric utility industry, joined the Power Authority in 1995 as director of Business Marketing and Economic Development. In 2000, he was promoted to vice president, major accounts, serving in that role until this past July when he was asked to be the interim head of the marketing business unit.

As Marketing and Economic Development senior vice president, Yates oversees the Power Authority’s administration of various low-cost power allocation programs for economic development that protect some 475,000 jobs throughout New York State. He is also charged with spearheading the joint planning process NYPA undertakes with its New York City and Westchester County government customers for meeting their energy needs under long-term contracts.  

Before joining NYPA, Yates worked in various capacities at Delmarva Power in Wilmington, Del., and Dayton Power & Light in Dayton, Ohio. His areas of focus included generation planning, sales forecasting, human resources, pricing and marketing.

In other business fields, Yates has served as a management consultant for human resources and system planning in the utilities’ practice of Cresap, McCormick and Paget, and as a director of a manpower temporary employment agency.

He has a bachelor of science degree in electrical engineering from the University of Cincinnati and undertook graduate studies in business administration at the University of Dayton.  

Yates resides in Manhattan.   

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 About NYPA:

■    NYPA uses no tax money or state credit.  It finances its operations through the sale of bonds and revenues earned in large part through sales of electricity.  ■    NYPA is a leader in promoting energy-efficiency, new energy technologies and electric transportation initiatives.  ■    It is the nation’s largest state-owned electric utility, with 18 generating facilities in various parts of the state and more than 1,400 circuit-miles of transmission lines.

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